Kuala Lumpur, 9 March 2014 The classic KFC Zinger burger we all love so much now comes with an added 'zing' making it much more ama'zing' than your ordinary chicken burger! Presenting the new Zinger Reloaded Burger, with the tasty juicy zinger fillet placed in between two oblong buns, layered with tasty onion rings and loaded with a special flavourful sauce, the burger is so delicious it will tantalize your taste buds! It goes very well with the new potato sides along with a carbonated drink.
"With the tagline 'All Flavour All Zing' the new Zinger comes with a new exciting twist. KFC's juicy chicken fillet fried to perfection, delicious onion rings that pairs just right with the chicken, and the flavourful special sauce which adds a whole lot of flavour, packed between a warm oblong bun," said Ling Mee Jiuan, Senior Vice President, KFC Malaysia.
"We figured out that the younger generation has a much more creative palate and with this thought we have decided to take something traditional and give it a funky twist, hence the creation of the Zinger Reloaded. We are confident that this product would definitely be a hit among teens and young working adults who are always on the lookout for something simple yet satisfying to eat," she added.
The advertising and promotional strategy for this promotion includes TV and radio advertising, online digitial media, outdoor and point-of-sales materials for a wider reach to customers. The KFC Zinger Reloaded is now available at all KFC restaurants in the country from 4 March 2014 while stocks last.
29 SEPTEMBER, 2021
KUALA LUMPUR, 29 SEPTEMBER 2021 KFC’s all meat, no bun Double Down is back again by popular demand! This time it’s double the delicious and the decadence with the brand-new Cheezilla Double Down that will be available tomorrow, alongside the one and only Zinger Double Down.
25 AUGUST, 2021
KUALA LUMPUR, 25 AUGUST 2021 The nation’s favourite fried chicken brand, KFC Malaysia has new innovative, intense treats for all Malaysians, exclusively created in conjunction with the Merdeka month! We’re burning with excitement to unveil the brand new, limited-time only Extra Hot & Spicy that takes our beloved Hot & Spicy chicken to a higher heat level made for spicy-loving Malaysians.
2 August, 2021
The Mobile Legends: Bang Bang Professional League (MPL Malaysia) is powering up Season 8 of the e-sports league tournament with the nation’s favourite fried chicken brand, KFC Malaysia! The exclusive collaboration starts 13 August, with power-packed deals for MPL MY fans.