Johor Bahru, 17 January 2017 - Add Hope, an annual initiative from KFC Malaysia to help eradicate hunger was a great success, collecting more funds in 2016 than previous years at RM4 million!
In its 10th year in 2016, the Add Hope campaign, which was previously named ‘World Hunger Relief’, is a year-long effort with awareness and distribution drives, including a 3 month fund-raising period. As in previous years, funds are raised through a special ‘Add Hope Meal’ promotion where the extra RM0.50 charged goes directly into the Add Hope fund. Funds were also collected via Add Hope donation boxes placed at KFC outlets throughout the fundraising period.
Addressing the guests at a high-tea event to conclude the year’s campaign, Dato’ Kamaruzzaman Abu Kassim, President & Chief Executive of Johor Corporation cum Chairman of QSR Brands (M) Holdings Sdn Bhd said, “The increasing support for Add Hope by the public is truly appreciated and encouraging. We are blessed to be able to collect more funds every year, so that more can be passed on to aid those in need. It is our hope that support for this worthy cause continues, so that more needy individuals and families can benefit from it.”
“I would like to convey my utmost thanks to the Malaysian public as well as the KFC team for the continued commitment to this significant cause of ending hunger in our midst,” he added. “Add Hope is a long-term commitment and takes continued concerted effort to make a difference. I am grateful for every staff at KFC that has rallied around this cause” he continued.
The majority of the proceeds from the Add Hope fund will be channelled across Malaysia via collaborative efforts with local NGOs namely; PERTIWI and KECHARA Soup Kitchen as well as the Food Aid Foundation amongst others, 40 charitable homes across Malaysia and deserving families. A portion of the proceeds will also go to the United Nations’ World Food Programme to aid those from the most impoverished corners of the globe suffering from starvation and hunger.
The Permaisuri of Johor, DYMM Raja Zarith Sofiah Binti Almarhum Sultan Idris Shah, was the guest of honor at the event. Also present to show their support were Carlos Melendez, Head of UN Humanitarian Response Depot, United Nations World Food Programme, as well as KFC Malaysia’s Add Hope Spokesperson, Scha Alyahya.
As at 2016, the campaign has raised more than RM21.3 million locally, and more than USD$640 million globally.
More than 500 guests attended the campaign finale, which featured performances by local singing sensations Dato’ Sheila Majid, Hafiz Suip, and Zarul Umbrella. Guests included KFC and Yum! Brands Inc. employees, United Nations officials, residents from local welfare and charitable homes, NGOs, celebrities as well as members of the media.
Further information is available on Add Hope Malaysia’s Facebook page, www.facebook.com/AddHopeMalaysia
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