Kuala Lumpur, 12 November 2015 - KFC Malaysia constantly strives to provide innovative taste offerings to excite the taste buds of their fans, this time bringing in the new KFC Hot & Cheezy, merging two favourite intense flavours – KFC’s Hot & Spicy chicken and premium Romano cheese sauce for the ultimate indulgence and enjoyment.
With the tagline “Two favorite flavors, together at last!” the KFC Hot & Cheezy is KFC’s crunchy Hot & Spicy chicken drizzled in mouthwatering cheese sauce made with premium Romano cheese. Rich and creamy, the cheese sauce complements the all-time favourite KFC Hot & Spicy chicken wonderfully!
The deliciousness is also extended in a unique burger version, with the creamy premium Romano cheese sauce richly splurged on the spicy Zinger fillet, and then layered with mayonnaise, lettuce and crunchy nachos, in between a 4” round sesame bun; making it a scrumptious substantial burger with an explosion of indulgent flavours.
“The rise in global consumers preferring gourmet premium food served in a quick and easy fashion has inspired KFC Malaysia to create this product. Other than the spicy flavour, adding cheese sauce to side dishes has been an increasing trend amongst urban Malaysians and I’m sure this new product is going to be a hit!” said Angelina Villanueva, Senior General Manager, KFC Marketing.
“Food lovers will have the opportunity to savor the delicious premium gourmet cheese sauce paired with the KFC Hot & Spicy chicken in a wholesome combo of just RM10.95, whilst burger lovers can savour the cheesy goodness of the KFC Hot & Cheezy burger at just RM9.95 with a side and a drink,” she added.
The KFC Hot & Cheezy promotion is supported by TV, radio, and newspaper advertising, online digital media, and indoor point-of-sales materials for a wider reach to customers. It is available nationwide at all KFC restaurants, while stocks last.
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